Market segmentation in the airline industry Essay

Market segmentation in the airline industry - Essay Example This research will begin with the statement that success in marketing can be achieved by matching the organizational capabilities with the requirements of the marketplace. This matching is based on market segmentation. Market and their segments are clusters of potential customers. Market segmentation is a proactive process which involves the application of analytic techniques. Market segmentation has been defined as the process of dividing the total market into a number of smaller, more homogeneous submarkets, termed market segments. A heterogeneous group of customers is grouped into homogeneous groups or segments. Each of these segments requires a different marketing mix to service their needs. The concept of segmentation comes naturally to human beings. This categorization reduces uncertainty and simplifies procedures. This very principle, when applied to marketing, is known as market segmentation, which helps to unify groups of consumers. The market has to be first defined in term s of the product’s end users and their needs. It is then divided into various groups according to different characteristics. To reach the customers in the most effective way, market segmentation can be based on general variables like demographics, socio-economic, geographical, or psychographic. While demographics look at the general characteristics of the age, income, education, and occupation, psychographic variable delves deeper into people’s lifestyles and attitudes.

Interim-report Essay Example | Topics and Well Written Essays - 1000 words

Interim-report - Essay Example Stereo vision came about also to solve the problems by generating 3D images of the original objects. A stereo vision can be yield from a stereo camera where the user of the stereo camera is able to compare different images obtained from the same scene using the camera (Buckingham, 2004). Different methods have been used to develop stereo cameras including the estimation of the perspective projection matrix which involves developing of equations for estimation. The original aim of the development of the project is to achieve a 3D effect on images through the use of an ordinary camera. Another effect would be merging the images that are multi viewed into a finer one. The effect would involve processing the images through the use of volumetric reconstruction procedures (Buckingham, 2004). The development is to bring the user of the camera to get an image which is stereoscopic through the ability of one being able to compare two or more views from the same scene where the images are taken. The 3D effect is attained when the person taking the image is able to distinguish the images using the eye or separation using a lenticular lens. The images that are maintained are then to be registered in 3D mesh model. Making of two images to be used in a stereo camera is the main objective of the project on the stereo camera. The process will also involve calibrating the stereo camera system using two standing cameras. The project will also do with getting the estimations, both external and internal parameters of the camera. The estimated parameters are also to be used in the making the camera produce the 3D effect (Buckingham, 2004). Having a sliding mounting device between two marked points can be done to minimize the effect of moving the camera to take the second picture after taking the first picture. This brings the problem of not being able to take moving objects. The development of the stereo camera will ensure minimizing this

I Love You Bro Play Analysis Theatre Essay

I Love You Bro Play Analysis Theatre Essay The La Boite Theatre Companys production of Adam J. A. Casss I Love You, Bro , directed by David Bethold, is a play which masterfully engages and captivates the audience. It effectively tells an enthralling tale of love, deceit and manipulation. The plays protagonist, Johnny, is a troubled teen who is desperate for love. Devoid of any power in reality, online chatrooms are his only escape. It is here, on the virtual stage, where Johnny meets, seduces and manipulates the unwitting Markymark, who through the lies of Johnny, becomes a tool in an incitement of murder. Although on the surface, I Love You, Bro may seem a twisted story of devious treachery, it is in fact a simple, yet tragic anecdote of a boy whose desire to be loved supersedes any other. The play successfully engrossed the audience through its skilled use of dramatic elements. The tension which existed in the play was well cultivated by the roles and relationships excellently portrayed by a single actor. Some of the succes s in this regard can be attributed to the highly creative use of the stage, and the combination of lighting and effects, designed by Renee Mulder, Carolyn Emerson and Guy Webster. Behind the many masks which he creates, Johnny (played by Leon Cain) himself is just as intriguing a character as any he invents. Coming from a world of domestic violence, lacking any who sincerely love him, it is little wonder that he reaches out in the only way he has available to him; virtually. Early on in the play, Johnny tells the audience he was never an outgoing personality; however, as the story develops, so too does Johnnys confidence. As the main protagonist, the story follows Johnnys struggle to connect with someone, and the gradual transformation of this struggle into an unhealthy obsession. The subject of this obsession is the oblivious teen footballer, Mark. When Mark first begins conversing online with Johnny, he mistakenly believes him to be a female. Johnny plays along, eager to satisfy his desire to be needed by someone. As time progresses, the relationship between the two grows exponentially, to the point wherein Johnny believes himself to be in love with Mark, wh o was still unaware that his online lover is in fact a younger male. Throughout the course of the play, Johnny conceived a multitude of spurious characters, all of whom served to further his connection with Mark. Initially, the chain of characters began with a simple error on Marks behalf. After mistakenly believing that Johnnys online alias AlbaJay was a female character, Jessica was born. Jessica was Johnnys first creation, and became his obsession when he came to the realisation that she could act as a conductor for reciprocated love. Jessica, although starting off fairly innocently and without any intention of harm, Johnny soon begins to conceive new characters to fuel his insatiable desire to feel as though he is cared about and attempts to achieve this with his creation of two new fictitious characters. These characters are Simon, Jessicas helpless, albeit fabricated younger brother and Stings, an intimidating bully. Johnny creates these people in order to heighten Marks feelings towards him by establishing an element of danger in the relationsh ip the two share. By putting Simon in a threatened position, and then using it to pressure Mark into a predicament wherein he has limited courses of action he can take, Johnny takes the game to a much higher level, and as a direct result, vastly increases the tension in the play. Similarly, the creation of Jane Bond and Agent 41579 serve similar purposes as Johnnys previous fabrications. Jane Bond and Agent 41579 both add to the danger involved in the romance, deepening the urgency of the connection between Mark and Johnny. In addition to this, Agent 41579 is similar to Jessica in that she acts as a magnet for attention and the affection of Mark. The establishment of the new relationship between Mark and Agent 41579 created a renewed level of tension after a lull in the play, and this was only increased as the plot continued and led to the attack on Johnny. This story is played out on a quite simplistic and minimalistic set designed by Renee Mulder. It consisted of an abstract stage, which was elevated in the upstage region to creatively act as a cyclorama onto which images and videos were projected. As well as this, the stage had a simple wire framed desk structure at its most downstage point. It was to this point that the entire stage was pointed towards and focussed on. This was because the desk and the computer which sat upon it were the pinnacle of Johnnys existence. His computer was the most important part of his life. The set was an accurate reflection of his world, and how it revolved around his online presence. The jagged and sharp edges of the stage also demonstrated the disjointed and shattered life which Johnny was a part of when not on his computer. The stage also worked well in cohesion with the use of a single actor. Being a small and uncluttered stage, the focus was always directed on Johnny and his actions, and this for ced the audience to engage with him and added significantly to the plays overall delivery. Another interesting aspect of the set was the wheeled chair which so often Johnny rolled around the stage on. The use of this chair to roll around stage showed Johnnys internal conflict and indecisiveness. On numerous occasions throughout the play, Johnny could be seen rolling around stage when faced with a difficult decision. This clearly showed his opposing and clashing opinions, a metaphor for his uncertainty as to which direction to take, and ultimately, his uncertainty in himself. The action of the play was effectively accentuated by lighting and effects. For the majority of the play, the stage was lit with an azure blue tinge. The lighting effects reflected Johnnys personal feelings at any certain time. A perfect example of this was seen when Stings took over Johnny. Stings was the darker side of Johnny, and the lighting of the production captured this aspect of him perfectly. Each time Stings appeared, the lights would immediately and without warning switch off from a light colour, and the stage would be bathed in almost total darkness, with only the slightest hints of light dancing around stage.In combination with this, a distinct whipping sound effect was played to indicate the rapid and brusque change into the alter ego. After the change had occurred, a low and menacing tone was played, personifying the insidious nature of Stings. Similarly, the azure colour which was present as Johnny took the guise of Jessica showed his softer, lighter side. These light ing and sound elements were creatively used to transmit both mood and personality to the audience, as were the simple images and occasional video images projected onto the cyclorama. Director David Berthold successfully manipulated the dramatic elements of distinct roles and relationships presented in Adam J. A. Casss I Love You, Bro. Consequently, the audience is able to connect on a very powerful level with this production. The play skillfully creates tension at key points throughout the plot, and by the timely balancing of this tension, the play was thoroughly engaging.

Jasmin Woolfolk :: essays research papers

I stand before you as the distinguished delegate of the USA to purpose and present to you the views of my country on the future direction of peace for the world, and for all democratic nations. As contained in my statement of fourteen points I come to participate on debate for the future of the world and its peace and security. I. Open covenants of peace, openly arrived at, after which there shall be no private international understandings of any kind but diplomacy shall proceed always frankly and in the public view. II. Absolute freedom of navigation upon the seas, outside territorial waters, alike in peace and in war, except as the seas may be closed in whole or in part by international action for the enforcement of international covenants. III. The removal, so far as possible, of all economic barriers and the establishment of an equality of trade conditions among all the nations consenting to the peace and associating themselves for its maintenance. IV. Adequate guarantees given and taken that national armaments will be reduced to the lowest point consistent with domestic safety. V. A free, open-minded, and absolutely impartial adjustment of all colonial claims, based upon a strict observance of the principle that in determining all such questions of sovereignty the interests of the populations concerned must have equal weight with the equitable claims of the government whose title is to be determined. VI. The evacuation of all Russian territory and such a settlement of all questions affecting Russia as will secure the best and freest cooperation of the other nations of the world in obtaining for her an unhampered and unembarrassed opportunity for the independent determination of her own political development and national policy and assure her of a sincere welcome into the society of free nations under institutions of her own choosing; and, more than a welcome, assistance also of every kind that she may need and may herself desire. The treatment accorded Russia by her sister nations in the months to come will be the acid test of their good will, of their comprehension of her needs as distinguished from their own interests, and of their intelligent and unselfish sympathy. VII. Belgium, the whole world will agree, must be evacuated and restored, without any attempt to limit the sovereignty which she enjoys in common with all other free nations. No other single act will serve as this will serve to restore confidence among the nations in the laws which they have themselves set and determined for the government of their relations with one another.

Comparison/Contrast of Tom Buchanan and Jay Gatsby Essay

The Great Gatsby by F. Scott Fitzgerald is an American novel because it is classic and has entertained people for generations with its thought provoking issues and tragic pivotal characters. Two of the most intriguing ones are the men who have loved Daisy. Tom Buchanan and Jay Gatsby are different when it comes to society’s view, but they are also very much alike. They are both tragic figures even though they are tragic in completely different ways. Both Tom and Gatsby are good looking men. They are both in their early thirties and they both have been a part of Daisy’s past. They have lots of money and have gone to good and important universities. They are intelligent men and they know a lot of the same people. They have things in their past that they would rather that people did not know. Gatsby’s main fear is that others will find out that he was born to a poor family and that Jay Gatsby that exists now was once James Gatz of North Dakota born in poverty. The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God—a phrase which, if it means anything, means just that—and he must be about His Father’s business, the service of a vast, vulgar, and meretricious beauty. So he invented just the sort of Jay Gatsby that a seventeen-year-old boy would be likely to invent, and to this conception he was faithful to the end. (p 104) They hate each other and they are both having an affair with a married woman. Gatsby is the more likeable of the two. He is friendly, and he truly loves Daisy while Tom just wants to own her. Tom is more athletic than Gatsby because he has had more opportunities to play sports. Tom is a racist and he thinks that not only are blacks beneath him, he also thinks that women, poor people, and people who have not always been rich are not as good as him. â€Å"Well it’s a fine book and everybody ought to read it. The idea is if we don’t look out the white race will be—will be utterly submerged. It’s all scientific stuff; it’s been proved. † (p17) Gatsby welcomes all kinds of different people to his parties and he treats them all good. Tom got his money by being born into a very wealthy family and Gatsby has gotten his through organized crime and bootlegging. That makes Tom more refined because he has always been rich. Gatsby learned how to be rich by working for another rich man named Dan Cody. Tom went to Yale University and he graduated. Gatsby went to a college in St. Olaf for a little while. Then he went to Oxford in England after they let officers who helped them in the war go there. He did not graduate because he did not have a good enough education when he came there. He does not tell people that he did not graduate. He just tells them that he attended Oxford. The fact that Gatsby did not graduate does not mean that he is not smart. He would have had to be smart to obtain the money he did in such a short time. Many people bootlegged back then and were a part of organized crime, but they did not get rich, but Gatsby did. It was also very smart to come up with the plans that he did to get Daisy back into his life. Tom is intelligent enough to not lose his money and keep it working for him. He just does not use his intelligence for good. He reads books like the Rise of the Colored Empire so that he can hate people even more. Tom has had many affairs on Daisy. He would rather people didn’t know about it even though he knows that Daisy does. Gatsby does not want anyone knowing anything about his past. He has made up an detailed lie about a past that did not happen just so people would not know that he had been a poor boy. Tom is also cheating on Daisy with Myrtle Wilson. Myrtle is married too. He is not only being untrue to his wife, but he is tearing up another marriage. Gatsby is also sleeping with a married woman. When we read the book, it is easy to want Gatsby and Daisy together, but it is still wrong. He could wait and see if she left Tom, but he does not. He takes her while she is still married and living with Tom. Daisy picks Tom in the end for several reasons. Divorce was not seen as a good thing in the 1920’s and she would be looked down upon. She knows that Tom is her equal when it comes to social class, and Gatsby could never be. She and Tom are more alike that she and Gatsby. They are both users. She also has a child with Tom and that is a bond that is hard to break, especially since Pammy is so close to her father. Tom Buchanan and Jay Gatsby are both tragic figures in the end even if only one of them dies. Jay because he did not achieve his dream that he had worked for so hard and Tom because he will never learn from his mistakes. Both characters are intriguing to the point that long after reading the novel, the questions of â€Å"what if Gatsby had lived†? and â€Å"what will happen to Tom in the crash of nineteen twenty-nine†? are pondered. They have become as real people to the ones who have read this fascinating novel. Works Cited Fitzgerald, F. Scott. The Great Gatsby. 1925. New York: Scribner Paperback Series, 1995.

How to Teach Listening and Speaking in Mandarin Essay

Design a listening – speaking task. You need to clarify the level of the students (e.g. how many hours they have learnt Chinese, how many characters they have mastered, etc.), the purposes of the exercises, how you are going to operate these exercises and the reasons why you design and operate the task like this. In the teaching of spoken language, the views of listening went through different phases. Earlier views considered listening as the mastery of discrete skills such as recognizing cohesive structure in texts or identifying key words in a text etc. Later views introduced the notions of bottom-up and top-down processing and emphasized the importance of prior knowledge and schema in comprehension. At the same time, the understanding of the role of the listener developed into current views which encourages his/her active participation in listening, applying strategies to assist, monitor and evaluate his/her own listening. (J. C. Richards, 2008) Speaking takes place in real time, it’s produced in response to the speech of the person we talk to. This shows its contingent nature. In language teaching, speaking ability increases along with the learner’s other abilities in the foreign/second language such as vocabulary, listening skill, knowledge of culture etc. Mandarin is a spoken language, so its learning process is also in line with general rules of language learning/teaching. However, as Mandarin has unique features as a language system, which includes five tones and changing tones in certain circumstances, it’s important to take these features into consideration while designing a listening – speaking task. The following is a listening – speaking task I tried to design for Mandarin teaching. Listening – speaking Task Cover Sheet Time: 50 minutes (2 sessions) Class Level: Later Beginners to Lower Intermediate Main Aims: By the end of the lesson, the learners will be able to: 1. Grasp Location Words and Place Expressions. 2. Exercise listening to gist and details. 3. Ask for directions and ask questions politely. Subsidiary Aims 1. Improve reading skill. 2. Group/pair cooperation Assumptions: The learners already had knowledge of Location Words and Place Expressions from Lesson 8, which will help their comprehension of the listening material. Anticipated Problems 1. Students might be confused with the direction words. 2. Form: how to ask questions. 3. Pronunciation: tones and intonation of some words. Class Profile The students are 12 adults who come to study in the evening. They have one lesson every week which lasts 2 hours. Some of them travel to China for business trips. The text book they use is Contemporary Chinese I (2003). They’ve spent roughly 60 hours so far to learn Mandarin. They have a good command of 325 Chinese words and expressions, 244 Chinese characters, 22 grammar items and 23 communicative, thus have a basic command of Mandarin. Timetable Fit The students have learnt in lesson 8 about Direction Words and Places Expressions. This lesson intends to provide them a chance to use the words in real situations. After the lesson, students will be given a sketch map to practise at home by using these direction words to describe how to get from one place to another. In the next lesson, some students will tell the class about their homework. Materials 1. A self-designed conversation based on Lesson 8 of Contemporary Chinese I. 2. A live activity designed by the author. Exercise I: How can they get to the Summer Palace? Time: 20-30 minutes Purpose: Listening for gist and details. Review what the students learnt in Lesson 8 in the textbook about Location Words and Place Expressions. Preparation: A tape recorder with the following conversation. Ã¥ ¥ ³: 我ä » ¬Ã§Å½ °Ã¥Å" ¨Ã¥Å½ »Ã© ¢ Ã¥â€™Å'å› ­Ã¥  §Ã¯ ¼Å'Ã¥ ¥ ½Ã¥ â€"? ç” ·: Ã¥ ¥ ½Ã¥â€¢Å Ã£â‚¬â€šÃ¤ ¸ Ã¨ ¿â€¡Ã¯ ¼Å'我ä ¸ Ã§Å¸ ¥Ã© â€œÃ¦â‚¬Å½Ã¤ ¹Ë†Ã¥Å½ »Ã©â€š £Ã¥â€ž ¿Ã¯ ¼Å'ä ½  Ã¥â€˜ ¢? Ã¥ ¥ ³: æÅ"‰ä º ºÃ¥â€˜Å Ã¨ ¯â€°Ã¦Ë†â€˜Ã¥  ¯Ã¤ » ¥Ã¥  Ã¦ ± ½Ã¨ ½ ¦Ã¥Å½ »Ã¯ ¼Å'ä ½â€ Ã¦Ë†â€˜Ã¥ ¿ËœÃ¤ ºâ€ Ã¦Ëœ ¯Ã¥ ¤Å¡Ã¥ °â€˜Ã¨ · ¯Ã¤ ºâ€ Ã£â‚¬â€š ç” ·: 我ä » ¬Ã©â€" ®Ã¤ ¸â‚¬Ã¤ ¸â€¹Ã¥  §Ã£â‚¬â€š (ä ¸â‚¬Ã¤ ¸ ªÃ¨ · ¯Ã¤ º ºÃ¦ ­ £Ã¥ · §Ã§ » Ã¨ ¿â€¡) ç” ·: è ¯ ·Ã©â€" ®Ã¯ ¼Å'我ä » ¬Ã¨ ¦ Ã¥Å½ »Ã© ¢ Ã¥â€™Å'å› ­Ã¯ ¼Å'Ã¥ ºâ€Ã¨ ¯ ¥Ã¥  Ã¥ ¤Å¡Ã¥ °â€˜Ã¨ · ¯Ã¨ ½ ¦? è · ¯Ã¤ º º: ä ½  Ã¤ »Å½Ã¨ ¿â„¢Ã¥â€ž ¿Ã¥ ¾â‚¬Ã¥  ³Ã¨ µ °Ã¯ ¼Å'Ã¥  379è · ¯Ã¯ ¼Å'Ã¥  Ã¥â€ºâ€ºÃ§ «â„¢Ã¯ ¼Å'Ã¥Å" ¨Ã¤ º ºÃ¦ °â€˜Ã¥ ¤ §Ã¥ ­ ¦Ã¤ ¸â€¹Ã¯ ¼Å'ç„ ¶Ã¥ Å½Ã¥ ¾â‚¬Ã¥ Å½Ã¨ µ °Ã¤ ¸â‚¬Ã§â€š ¹Ã¯ ¼Å'æ  ¢332è · ¯Ã¯ ¼Å'ä ¸â‚¬Ã§â€º ´Ã¥  Ã¥Ë† °Ã¥ ¤ ´Ã¯ ¼Å'Ã¥ ° ±Ã¥Ë† °Ã© ¢ Ã¥â€™Å'å› ­Ã¤ ºâ€ Ã£â‚¬â€š ç” ·:ä ¸â€¹Ã¨ ½ ¦Ã¥ Å½Ã¨ ¿ËœÃ¨ ¿Å"Ã¥ â€"? è · ¯Ã¤ º º: ä ¸ Ã¨ ¿Å"ï ¼Å'ä ½  Ã¤ ¸â€¹Ã¨ ½ ¦Ã¥ Å½Ã¥ ¾â‚¬Ã¥ · ¦Ã¦â€¹ Ã¯ ¼Å'è ¿â€¡Ã© © ¬Ã¨ · ¯Ã¯ ¼Å'Ã¥ ° ±Ã¨Æ' ½Ã§Å"‹è § Ã© ¢ Ã¥â€™Å'å› ­Ã§Å¡â€žÃ¥ ¤ §Ã©â€" ¨Ã¤ ºâ€ Ã£â‚¬â€š ç” ·: Ã¥ ¦â€šÃ¦Å¾Å"é ªâ€˜Ã¨ ½ ¦Ã¥Å½ »Ã¯ ¼Å'è ¡Å'Ã¥ â€"? è · ¯Ã¤ º º: ä ¸ Ã¨ ¡Å'ï ¼Å'Ã¥ ¤ ªÃ¨ ¿Å"ä ºâ€ Ã£â‚¬â€š ç” ·: Ã¥ ¥ ½Ã§Å¡â€žÃ¯ ¼Å'è ° ¢Ã¨ ° ¢Ã£â‚¬â€š è · ¯Ã¤ º º: ä ¸ Ã¥ ® ¢Ã¦ °â€Ã£â‚¬â€š Procedure: 1. Give students an exercise sheet, with following questions. (A) True or false: tÄ mà ©n xiÇŽng zhÄ «dà  o zÄ•nme qà ¹ yà ­hà ©yuà ¡n a. ä »â€"ä » ¬Ã¦Æ' ³Ã§Å¸ ¥Ã© â€œÃ¦â‚¬Å½Ã¤ ¹Ë†Ã¥Å½ »Ã© ¢ Ã¥â€™Å'å› ­ () yà ­hà ©yuà ¡n bà ¹ yuÇŽn b. é ¢ Ã¥â€™Å'å› ­Ã¤ ¸ Ã¨ ¿Å" () (B) Answer the following questions: a. Can they get to the Summer Palace by taking bus 379? b. Which direction should they turn to get to the Summer Palace after leaving the bus? c. Why can’t they go to the Summer Palace by bike? 2. Explain to the students that the conversation is about asking for direction, and review the Location Words and Place Expressions of Lesson 8, provide the new vocabulary Summer Palace (é ¢ Ã¥â€™Å'å› ­). 3. Play the tape once, ask the students to do the exercise sheet. 4. Go through the questions, let the students discuss if their answers are different from each other. 5. Ask the students to pay more attention to some of the details related to their answers. Play the tape again. 6. Go through the questions again, give the right answers. 7. Tell the students that they are going to give details about the direction after the listening, so make notes if necessary. Play the tape for third time. 8. Ask students to work as a group to give details of direction so you can draw a map on the board to show how to get to the Summer Palace. 9. Check the answer by listening to the tape again. Reasons for the design and operation of this exercise: This exercise is designed to provide an opportunity for the students to use all-round skills including listening, speaking, reading and writing. By giving tasks in steps, students will gradually understand the listening material to a thorough extent. This will hopefully enable them to use what they learnt in a fluent way. Exercise II: Guest speaker (G White, 1998, P52) Time: 5 minutes in one session, 15-20 minutes in the next session Purpose: To listen for gist and details; to give the students the experience of listening as an audience. Preparation: 1. The teacher dresses up as a Guest speaker. 2. The Guest Speaker writes a brief note for the class, giving a few details about interesting places he has been to. The note can be completely fictitious to make it more fun. E.g. 2005 I went to the Moon for a holiday Procedure: 1. Hand out the copies of the note to the class, put the students in pairs, and ask each pair to think of one question they would like the Speaker to answer. Then the students choose the best 4 questions to be written down. The teacher/the Speaker should not know these questions. 2. Ask the students to think of a list of topics for the Speaker which will be most likely to produce the answers to the questions. Write the topics down. e.g. ‘transportation’, ‘places’ etc. 3. Give the list of topics to the Speaker. These will provide guidelines for him in preparing the talk. If the Speaker can prepare some photographs or slides during his talk, it’ll be more interesting. 4. With the students, practise polite ways of asking questions. Also review vocabulary related to touring and food etc. 5. In the next session, the Speaker gives his talk. The students should listen to see if their questions are answered. 6. If some of the questions have not been answered in the talk, the students could ask the Speaker in a question-and-answer session after the talk. 7. After the Q&A session, go through the questions with the students and check the answers. Reasons for the design and operation of this exercise: This exercise is designed with the intention to train the students to listen to a live talk, as well as speaking spontaneously. To help the students to achieve the best result from this exercise, in the pre-listening phase, the teacher prepares the students for both top-down and bottom-up processing through activities involving handing out the note, reviewing vocabulary, making predictions (preparing the list of topics) and familiarizing the polite ways of asking questions (so to create a more natural language environment). During the talk, students therefore can listen for comprehension by gist listening, selective listening, sequencing etc. In the post-listening phase, questions are asked by the students to elicit answers, and then answers are checked to ensure that students have good comprehension of the talk. This exercise also encourages the students to work together by discussing what questions they want to ask and how to decide the topics accordingly after deciding the questions. This provides a good chance for students to practise words and phrases they grasped so far, especially Direction Words and Places Expressions. Homework: At the end of lesson, give each student a sketch map with banks, post office, bus station, and a park on it. Divide students into three groups, each group will be given a task to describe how to get somewhere from a place. Next lesson, each group will have one student come to the front to tell the whole class. This is to encourage further use of Direction Words and Places Expressions. References J C Richards (2008), Teaching Listening and Speaking From Theory to Practice, Cambridge University Press http://www.cambridge.org/elt/teacher-support/pdf/Richards-Teaching-Listening-Speaking.pdf G. White (1998) Listening, Oxford University Press Zhongwei Wu (2003) Contemporary Chinese I, Sinolingua